With over a decade of experience and knowledge, Blue Octopus continues to lead the way in talent acquisition within the Not-For-Profit sector.
In our series of industry blogs, we look at the changes and trends affecting the sector. Digital donations and sustainability are key focuses in December. Below we explore some of the big stories so far this month…
Activism in the UK is being repressed according to report The annual civil freedoms report by Civicus, continues to rate UK activism as ‘narrowed’. The global report ‘People Power Under Attack’ explains how activism globally is increasingly repressed. Twenty-one European countries achieved the highest ranking of ‘open’, 20 are ‘narrowed’, six are ‘obstructed’, four are ‘repressed’ and three are ‘closed’. Since the previous report, space for activism has reduced: only 3% of the world’s population now live in countries with open civic space.
Baby Boomers are more generous online donators A recent report has found that Baby Boomers are ‘far more likely’ to regularly give to charities online via Direct Debit, than Millennials. The report commissioned for Reason Digital by Populus, found that over 65’s were twice as likely to set up a regular payment than 18-24 year olds. Older people are also more like to give to via street collections, so it’s important for charities to ensure their marketing reaches this wider audience when campaigning.
Why words matter in fundraising messaging A recent report has revealed which words have a more positive impact than others, when campaigning. Words such as ‘Plz’, ‘selfie’ and ‘Glitter’ when used in statements, raise less money for charities than in instances where words including ‘Workmates’, ‘Mission’, ‘Improves’, ‘Cure’ and ‘Thanks’ are used. Overall, more optimistic, affirming words have a more positive impact and increase donations made when campaigning.
Why Christmas jumper day might be bad for the environment Christmas Jumper Day was launched by Save The Children in 2012, and since then has become a massive hit in the UK. Whilst raising money for the much-deserved cause, the love of Christmas Jumper Day is now adding to the world’s pollution crisis. Despite 65 million jumpers already in homes across the United Kingdom, a report suggests that another 12million will be bought this year.The research by environmental charity Hubbub, shows that many new jumpers contain plastic and an analysis of 108 garments on sale from retailers – including Primark, Asda and Topshop – found that 95% of the jumpers were made fully or partly of plastic materials. The charity said the garment had become one of the worst examples of fast fashion, now recognised as hugely damaging to the environment.
Recruiting for the Not-For-Profit sector
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